Thursday, 30 July 2009

Lipton supports hot teashop Carrom championship in United Arab Emirates

In the United Arab Emirates (UAE), there's nothing Asian expats like more than a game of Carrom in the country's popular hot tea shops. Carrom is similar to billiards and is played on a lacquered plywood board.

Hot tea shops offer low-income workers a cheap meal, tea, coffee, soft drinks, ethnic snacks and sandwiches and are good places to meet and chat with friends – so how about a Carrom Championships? Lipton, a premium tea brand from Unilever decided to get behind the idea and came up with the Lipton Carrom Championship.

Seventy six UAE teashops participated covering six Emirates and 6,000 competitors competed in 3,000 matches.

The final was held on 12 June at the Shams Pakistan Restaurant in Sharjah where Anees AK, a taxi driver, beat Naser K, an administration assistant. He took home a trophy and the title of Lipton Carrom Championship Hero.

Now wouldn't it be good if Lipton sponsored something similar over here in the UK.

For the full story, click here.

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