Thursday, 27 August 2009

At last a touch of theatre for tea

Photo shows Carl Pretorius (left) and Pete Ethelston.

Coffee has it all when it comes to 'theatre'. Espresso coffee machines have made a song and dance about producing a cup of espresso or cappuccino ever since the milk bars of the 1950s. While there might have been a blip back in the 1960s, when instant coffee took over for a while, roast and ground coffee is now back with a vengeance and chain operators like Costa, Caffé Nero and Starbucks, to name but three, are all offering their customers a touch of theatre everytime a cup of coffee is ordered.

Sadly, if you're a tea drinker, there's little in the way of theatre when you order your cuppa, apart from being asked in Starbucks whether you want one or two teabags. 

A short while ago there was a glimmer of hope when Unilever Best Foods starting promoting Chai tea and developing interesting looking dispensing equipment for tea that easily rivalled the espresso machines produced by companies such as Brasilia UK. Can't say I've seen a great deal of Unilever's tea machines so I can't vouch for their continued availability.

However, two South Africans claim to have developed the world's first 'tea espresso' based on the South African Rooibos tea. The product has already proved a great success in South Africa, the USA, Canada, parts of Europe and Asia and now it has landed on UK shores. The product is known as Red Espresso and it can be purchased in the UK by clicking here.

For an interview with the two men who have developed and marketed tea espresso – Carl Pretorius and Pete Ethelston – click here.

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